PUBLIC-SECTOR AND MISSION-BASED COMMUNICATIONS
Public-Sector Communications & Engagement
We support public and quasi-public organizations with strategic communications that build awareness, consensus, and momentum around priority initiatives, including:
- Regional and corridor-based transportation initiatives
- Smart growth and place-based development strategies
- Economic development and workforce initiatives
- Public policy education and issue-based communications
Our approach emphasizes clarity, credibility, and collaboration—ensuring initiatives are understood not as abstract plans, but as shared opportunities.
Smart Growth & Place-Based Strategy
We bring a deep understanding of smart growth principles, including walkable, mixed-use development, transit-oriented investment, and sustainable regional growth.
Our experience includes supporting initiatives that balance:
- infrastructure investment
- economic competitiveness
- community character
- long-term quality of life
We help organizations articulate how growth can be both pragmatic and people-centered, avoiding false choices between mobility, development, and livability.
Transportation, Mobility & Regional Corridors
Transportation initiatives often involve multiple jurisdictions, competing priorities, and technical complexity. We help simplify and humanize these efforts through:
- audience-specific messaging for government, business, and residents
- digital campaigns that raise awareness and understanding
- storytelling that connects mobility investments to economic opportunity and community outcomes
Whether the focus is highway infrastructure, freight movement, passenger rail, or multimodal systems, we help organizations communicate the whybehind the work.
Digital Strategy with Precision Targeting
Our public-sector work is grounded in the same data-driven digital expertise we bring to higher education—applied thoughtfully to civic and regional contexts.
This includes:
- highly targeted digital and social campaigns
- geographic and audience-specific outreach
- transparent performance tracking and reporting
We focus not just on impressions or clicks, but on meaningful engagement—connecting audiences with opportunities to learn more, participate, or show support.
How We Work
Collaborative by Design
Public-sector initiatives succeed when they are built with stakeholders, not for them. We work closely with our clients to ensure messaging reflects shared priorities and reinforces local leadership.
Outcome-Focused
We help define success upfront—whether that’s awareness, alignment, participation, or long-term support—and design communications strategies to support those outcomes.
Clear, Credible, and Accessible
We specialize in making complex ideas understandable without oversimplifying them, maintaining credibility with technical audiences while remaining accessible to the public.
WHY THE VROOMAN GROUP?
Our Team Brings Together
We know that most of our clients don't have the size and scale to have an in-house team that is expert in areas such as digital marketing, and the bandwidth to produce top tier graphics.
So, to fill that void, our approach is to work in with your team. We want you to think of us as part of your in-house operation and we will get to know your operation. As we do, we bring together:
• deep experience in public-interest communications
- a strong grounding in smart growth and regional planning principles
- advanced digital and creative capabilities
- a collaborative, senior-level, hands-on approach