Let's be clear. There is no connection between the trappings of a large agency and the outcomes of a client. Beanbag chairs and cool furniture don't equate to your success. In fact, do you really want to be a small client with a large agency? Or, maybe it's better to be a big client with an agency that is sized according to your needs. If it's the second choice, we should talk.
Yes, these photos are terrible. That’s the point. We’re not this — and neither are you. Spot one that makes you cringe? We collect the worst of the worst corporate clichés, because it’s fun to laugh at what not to do. So, roll your eyes with us and join in on our Corporate Cringe audience participation page.
The Vrooman Group, doesn't have expenses like employee break rooms, corporate retreats and 401-Ks, so you won't either. But that does not mean you have to settle on talent and expertise. We pull from our deep bench of experts for each client. We've worked together for years, so we work as a team and we are at a point in our careers where we don't need trust falls to do that. The only team members who are involved are the ones who are applicable to your project. So you get the results that fit your goals.
The best definition of marketing that we've ever heard:
"Marketing is running every aspect of the business from the point of view of the customer."
It's really that simple. Unfortunately, we've seen this core principle clouded in mystery by everyone from business schools to the advertising industry.
Don't let them get away with it.
Marketing doesn't work without sales. Neither work without data to measure what's going on. We work with clients to help make all three work for them. That means total transparency but also analysis and then solutions. Our years of experience is what gives us the ability to pull it all together for you. Anyone can run an ad. We consult with you on your entire system and even help you build new ones.
The Vrooman Group is a marketing agency. That's different from an advertising agency because advertising is not a solution on its own. While we're great ad people, it is one tool in our toolbox that we use for our customers. We are about systems, not just placing ads and charging clients.
Our fees are based on a retainer. That means you have a predictable amount you can plan on, each month. Your media budget? Well, 100% of that goes "on air". We don't even mark up for things like photography. Sometimes, if we do special projects, we'll arrange for an hourly rate, that you'll know beforehand. No invoice surprises. Just performance.
Don't spend a dime. Not until you have a plan. We've had decades of experience building and executing marketing plans for all kinds of businesses and nonprofits. But our plans are different because we can dig in to data that others don't have available to drive the direction of your marketing.
A certified Google Partner. That's a big deal because it means that we are on top of our game for updates, best practices and strategies for targeting customers and bringing them in to your revenue stream. We have made millions for our clients- a fact that they know because we can account for the results.
It's midnight. Do you know where your customers are? We do. Marketing automation systems we use let us track customers, build a profile, alert salespeople and nurture prospects. Your business provides more efficient and attentive service and that means sales.
Our systemic approach means that not only can we bring you more customers, clients or students, we can build systems that help you manage that information. Our team has configured and integrated CRM systems like Salesforce for dozens of clients, each with their unique needs and cultures.
As the hub of most businesses' marketing efforts, a web site is essential. Our web sites work hard, telling you more abut your clients, engaging them and often continuing the conversation well after they leave the site. That's what a smart site is about.
Over 80% of the searches on Google result in a click on organic (non-paid) listings. We're big believers in search engine marketing but if you're not maintaining a high profile organically, you're losing.
The Vrooman Group has a team of SEO experts who can boost your search rankings and drive more business to you. It's affordable and it works.
Do you really know how consumers and the public view your organization? Being wrong about this can be deadly for your business. Our experts can monitor social media using a suite of tools (not just 1) and pull it all together into an in depth profile to tell you what people are saying. Best of all, they can analyze it with objectivity and help you understand how to react.
The shift has begun. More and more, people are now searching using AI instead of tools like Google Search. So how do you adjust to impact how AI sees your business? First, it's critical to make sure you're informing AI on your business' aspects that matter most. Then adjust. We help you through that process, so you win the AI revolution.